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Global and U.S. advertising spending plunges in 2009

For anyone hoping to refinance publishing on the back of advertising, it may be the best of times to sell a new medium to advertisers, but it is the worst of times for advertising. Nielsen reported this week that ad spending globally dropped 7.9 percent in the first quarter of 2009. U.S. ad budgets declined […]

The Economist hits Kindle store

Damn it, why didn’t I wait another month to renew? There is one magazine that I will not stop reading, even if it wasn’t in the Kindle, so I’d recently extended my paper subscription to The Economist. Now The Economist is available in the Kindle Store. Paul Biba at TeleRead reports the paper and e-version […]

Noted News & Opinion, June 16, 2009

Global entertainment and media spending will reach $1.6 trillion in 2013, according to PricewaterhouseCoopers annual industry projections, AdWeek reports. The U.S. media industry will not match growth in the rest of the world, increasing only 1.2 percent annually, compared to the global rate of 2.7 percent, reaching $495 billion in 2013. Digital revenues are predicted […]

Businessweek’s More-for-your-money strategy

Businessweek is experimenting, trying  to make itself of more use to readers. Businessweek is trying a variation on something new, the idea of giving subscribers more for their money while continuing to provide content for free online. It’s a variation on an idea that Josh Young and I have been talking about for a while. You have […]