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Does this mean “free” is working?

Chris Anderson’s new book, Free, will no longer be free on Kindle. It will be $9.99, only until August 21. But, buyers get a free copy of Anderson’s previous book, The Long Tail (currently listed at $9.56). Does this mean “free” strategy is working? Does the price go up again after August 21? If so, […]

Challenge to Chris Anderson: Put some substance behind “Free”

Chris Anderson posts over at the Inside Google Books blog about his decision, along with publisher Hyperion, to give away free copies of his new book, Free. He suggests that selling hardcover and paperback copies will be helped by his promotional use of free copies, and that may very well be. He reports the book […]

Practicing what he preaches: Chris Anderson’s Free book

Chris Anderson’s new book, Free, is available on Scribd for free for a limited time. It is a great promotional strategy for the paper and e-book editions of the book, but it doesn’t answer the question about how to make “free” a sustainable price. The book ventures to answer the question, though I haven’t found […]

Gladwell, Anderson and Godin: All wrong for the typical writer

Chris Anderson, editor of Wired, has a new book, “Free,” coming out in July. It’s not free, it costs money. Malcolm Gladwell, who has written many books that have contributed to one-word business-speak, wrote a review of Anderson’s book in the latest issue of The New Yorker. He didn’t like it. Now, Seth Godin, another […]