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Audio Book Sales Statistics

Monthly Sales, via American Association of Publishers

2009

June (latest)
Total Audiobook sales: $10.7 million
Month-over-month change: -17.3 percent
Year-to-date change: -34.5 percent

May
Total Audiobook sales: $12.9 million
Month-over-month change: -22.7 percent
Year-to-date change: -39.2 percent

Sales Stats

2008 Audiobook sales: $331 million

2008 CD audiobook revenue: $238 million

CD share of 2008 revenue: 72% (down from 78 percent in 2007)

2008 digital download share of revenue: $69.5 million

Digital download share of 2008 revenue: 21 percent (up from 17 percent in 2007)

Source: Audio Publishers Assocation and Publishers Weekly, June 24, 2009

Listener Stats and Demographics

Percentage of Americans who listened to an audiobook, July ’07 – July ’08: 28 percent

Audiobook listeners who have read a book in last year: 92 percent

Percentage of audiobook listeners who have read more than 16 books in the last year: 33

Percentage of audiobook listeners who are college graduates: 88

Percentage of teens who have listened to an audiobook: 53

Percentage of survey respondents who say a child in their household listens to audiobooks: 63

Percentage of audiobooks sold that are unabridged: 70+

Audiobook buyers listen most often in their cars.

Reasons buyers choose audiobooks:

Entertainment on a long trip: 40 percent
While doing other activities, such as housework or exercise: 23 percent
Commuting: 18 percent
Prefer listening to reading books: 9 percent
Activity with children: 9 percent
Class assignments: 5 percent
Other: 4 percent

Source: Audio Publishers Association, Sept. 15, 2008

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