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Updating Kindles-sold estimates: 1.072 million

Based on Amazon CEO Jeff Bezos’ comments on the third quarter results for the company, Kindle sales are accelerating. Bezos is quoted: “Kindle has become the #1 bestselling item by both unit sales and dollars – not just in our electronics store but across all product categories on Amazon.com. It’s also the most wished for and the most gifted.”

Working from my previous estimate, 783,000 as of July 1, and building in unit volume growth of 60 percent—sales revenue gains in electronics in the U.S., $217 million higher in the first three quarters of 2009 than in 2008, seems to be driven heavily by Kindle sales—I estimate Amazon has sold 1,072,000 Kindles as of Sept. 30, 2009. That would be 289,000 Kindles sold during Q3.

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