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An iRex Kindle competitor?

iRex’s iLiad e-reader has been the top dog in the “business e-reader” market, selling somewhere in the 60,000 units range to date. Today, CNET’s Crave blog reports iRex will offer a 3G-enabled reader with an 8.1-inch screen this fall. Plastic Logic enters the “business e-reader” business next year, so iRex is mixing a down-market device into its offering to counter the impact expected when that new competition appears.

Will the company find any wiggle room with Amazon, Sony, Samsung and Plastic Logic vying for market share? Instead it looks to me like iRex needs to focus on winning buyers in at least one segment rather than diversifying to meet the rising tide of e-readers. iRex has collaborated to develop specialized devices, such as the aviation-targeted SolidFX e-reader air travel charts. This device looks like another conform-to-compete e-reader.

Crave writer David Carnoy heads deep into speculative territory, saying this sub-DX but supersized consumer device will sell for “less than $400 and possibly less than $350″ and that there will be a major bookseller offering e-books through the device, but iRex’s 8.1-inch screen, if it is Wacom-enabled, allowing users to write on the screen, is likely to keep the price near or north of $400. Furthermore, what major bookseller is left to do a deal with iRex? Borders? Perhaps, but that struggling bookseller has already released an e-reader from Elonex in the U.K. Plastic Logic has an exclusive with Barnes & Noble while Amazon has the Kindle.

There is so little information, other than a “mock-up” drawing of the device, that this looks more like a test balloon than a product. Grains of salt taken.

If you need more sodium in your diet: Acer may launch an e-reader, too.

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